Who We Are
Smart LGSTX ("we," "us," or "our") is a shipping cost optimization firm specializing in UPS and FedEx contract negotiation for businesses across the United States. Our website is smartlgstx.com. You can reach us at chris@smartlgstx.com.
What Information We Collect
We collect information you provide directly to us, including:
- Contact information: your name, business email address, and company name
- Shipping information: your current carrier, estimated annual shipping spend, and related logistics details submitted through our contact form or savings calculator
- Communication records: emails, messages, or meeting notes when you contact us or book a call
We also collect certain information automatically when you visit our site:
- Usage data: pages visited, time on site, click events, and referring URLs, collected via Google Analytics (GA4), Microsoft Clarity and the Meta Pixel
- Device data: browser type, operating system, and general location (city/region level) via our analytics and advertising tools
- Contact interactions: when you click our phone number or email link, book a call, use our savings calculator, or start or send one of our forms, we record that interaction in Google Analytics and the Meta Pixel.
How We Use Your Information
We use the information we collect to:
- Provide and deliver our shipping cost analysis and contract negotiation services
- Respond to your inquiries and fulfill requests for a free audit or savings estimate
- Schedule and conduct consultations via Calendly
- Improve our website, calculator tools, and service offerings
- Measure how our ads on Facebook and Instagram perform, and show our ads to people who have visited our site
- Communicate with you about relevant updates, rate changes, or service opportunities (only where you have opted in)
- Comply with legal obligations
We do not sell your personal information for money. We do allow Meta to collect information through the Meta Pixel to measure and target our ads, as described below, and some privacy laws treat that as a "sale" or "sharing" of personal information. We do not use your information for automated decision-making that produces legal or similarly significant effects.
Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics (GA4): website usage analytics. Google may process data in accordance with their Privacy Policy. You can opt out via Google's opt-out browser add-on.
- Calendly: meeting scheduling. When you book a call, Calendly collects your name and email. The booking window is a Calendly page shown inside our site, so the Your Privacy Choices switch and Global Privacy Control do not control what Calendly collects there. Calendly sets its own cookies and handles that data under Calendly's Privacy Policy.
- Meta Pixel (Meta Platforms, Inc.): ad measurement and targeting. When you visit our site, the pixel sends Meta information such as the pages you view, the actions you take (for example, clicking to call or email us, booking a call, or sending a form), your IP address, cookie identifiers, and browser and device details. Meta may connect this information to your Facebook or Instagram account and uses it under Meta's Privacy Policy, including to measure our ads and show ads to you.
- Microsoft Clarity (Microsoft Corporation): site usage analytics. Clarity records how visitors scroll, click and move through our pages so we can see where the site is confusing and fix it. It produces heatmaps and session recordings. Text you type into our forms is masked and not recorded. Clarity sets cookies, including Microsoft cookies that Microsoft says may be used for advertising, and handles data under the Microsoft Privacy Statement. Clarity does not load for visitors who turn off sharing on our Your Privacy Choices page or whose browser sends Global Privacy Control.
- Formspree: form processing. When you send our contact form or request your calculator report, Formspree receives what you enter, plus your calculator results or, for the contact form, how you reached our site (campaign tags, landing page and referring site), and forwards it to us. See Formspree's Privacy Policy.
Google, Microsoft, Calendly and Formspree process data to provide their services to us. Meta also uses the information it receives through the pixel for its own purposes, as its Privacy Policy explains.
Cookies and Ad Choices
Our site uses cookies and similar technologies from Google Analytics, Microsoft Clarity and Meta, and Calendly may set its own cookies when you open the booking window. Google Analytics and Clarity cookies help us understand how visitors use our site so we can improve it. They do not identify you personally to us.
We also use pixels, web beacons and other storage technologies from third parties, including Meta, to collect or receive information from our website and elsewhere on the internet. Third parties, including Meta, use that information to provide measurement services and to target and deliver ads.
How to opt out of ad targeting:
- Turn off sharing on our Your Privacy Choices page. We save your choice in a cookie, and the Meta Pixel and Microsoft Clarity stop loading on our site in that browser.
- Turn on Global Privacy Control in your browser. We treat it as a request to opt out of the sale or sharing of your personal information.
- Use the Digital Advertising Alliance's tool at aboutads.info/choices (United States) or Your Online Choices at youronlinechoices.eu (Europe).
- Change your ad preferences in your Facebook or Instagram settings.
- Block or delete cookies in your browser settings, or turn on your browser's tracking protection.
Opting out on our site stops our own Meta Pixel and Microsoft Clarity. It does not reach third-party pages we link to or open in a window, such as Calendly's booking window, which follow their own policies.
Note that disabling cookies may affect some site functionality.
Data Retention
We retain your personal information for as long as necessary to provide our services, maintain our business relationship, or comply with legal requirements. Google Analytics keeps detailed event data for no more than 14 months. Meta keeps information it receives through the pixel under its own Privacy Policy. If you request deletion, we will remove your personal information within 30 days unless we are required by law to retain it.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: request a copy of the personal data we hold about you
- Correction: request that inaccurate or incomplete information be corrected
- Deletion: request that we delete your personal information
- Opt-out: opt out of marketing communications at any time
- Data portability: request your data in a portable format
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to opt out of the sale or sharing of personal information. We do not sell personal information for money. Our use of the Meta Pixel for advertising may count as a "sale" or "sharing" under California law. You can opt out at any time on our Your Privacy Choices page, and we treat a Global Privacy Control signal from your browser as a valid request to opt out.
To exercise any of these rights, contact us at chris@smartlgstx.com.
Data Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. Our website uses HTTPS encryption for all connections. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
- Email: chris@smartlgstx.com
- Phone: 833-365-4789
- Website: smartlgstx.com